Henry Clemens............... The Graves Wine Syndicate....................... A fresh outlook made me realise what a marvelous tool the Syndicate is for promoting and defending the appellation. I would like to use it to attract consumer targets which have been neglected until now (urban, young feminine public). The idea being that there are ways to encourage people to enjoy good Bordeaux wines at reasonable prices. I quickly realised that the syndicate is boosted by the concerted action of the local producers, which is essential if we are to revive this sleeping beauty. I believe the Graves Wine Syndicate should go back to its roots, and put its wines back on the tables of the young generation of regional consumers. I fully intend to capitalise on the fact that our appellation contains the origins of Bordeaux wines, and is unique in producing a trio of fine and affordable red, dry and sweet white wines. These are ideal wines for young neophytes and trend-setters, who have been ‘distanced’ from the famous Bordeaux labels............http://bit.ly/17uUl9b
