Bordeaux Wine News - 03/06/2011 at 01:56:58

China gets a foothold in Bordeaux's most prestigious vineyard.This is certainly a significant amount when in comparison, one of the leading French wine brands, JP Chenet (produced by « Grands Chais de France”), sells at around 90 million bottles. “If part of Chateau de Viaud’s production is going to be marketed in China under its own label, the rest will be sold under our flagship brand,” says Fei Wu, who is also in charge of importing other wines for COFCO (for a total of 8 million Euros per year), and who was delighted to have visited Châteaux Margaux, Latour and Lafite-Rothschild yesterday.French wines represent 50% of COFCO’s imports and Philippe Raoux’s Château d’Arsac will soon be one of them, since, in addition to the purchase of Chateau de Viaud, a more comprehensive agreement was signed between both parties.As a matter of fact, Philippe Raoux’s son just flew off to Beijing to work at COFCO for a year........ http://bordeauxwinenews.blogs.sudouest.fr/archive/2011/02/17/china-gets-a-foothold-in-bordeaux.html

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